CLIENT: The Kelp Forest Alliance
CHALLENGE: Turn a technical and complex report document into something people will want to read. Wordy documents run the risk of not being read. So, I suggested avoiding any design that makes this document clearly a report. Instead I made it fit a different common design paradigm: a magazine. This helped to keep it visually interesting. This roadmap design launched at COP28, the 28th United Nations Climate Change conference.
